"Unleash your inner goddess" - GOOP

1. You can can turn bad days into good days

Women over 50 face unique stressors — shifting roles, life changes, and body transitions. Sona is specifically designed to address these challenges, helping you relax and feel in control again by melting stress in minutes.

2. You can finally sleep again

Restless nights don’t have to be your new normal. Sona gently calms your mind and body, setting the stage for deep, rejuvenating sleep so you can wake up feeling refreshed. Giving you energy throughout the day.

3. Discover the Power of Self-Love

Experience confidence-boosting pleasure with the Sona vibrator, crafted to celebrate and empower your unique journey. Designed for women in their prime, Sona is here to help you rediscover intimacy on your terms.

4. It’s Discreet and Private

Whether it’s the quiet operation or discreet packaging, Sona ensures your moments of self-care stay completely your own. You deserve stress relief without worry or judgment.

5. It Helps You Reclaim “Me Time”

Life often revolves around taking care of others, but Sona reminds you to prioritize yourself. Just a few minutes a day can help you feel more balanced and connected to yourself.

Am I too old to experiment with toys?

The whole idea behind Sona is that self-love should be simple, powerful, and centered on you. Women shouldn’t feel bound by outdated ideas of intimacy and confidence—especially in their 50s, 60s, 70s, and beyond.

You deserve to embrace products that celebrate and empower your journey, allowing you to rediscover pleasure on your terms. That’s why our founder, Serina Ware, developed Sona—a thoughtfully crafted vibrator designed to honor the pro-age woman, bringing joy and confidence into a single, beautiful experience.

The Sona Pro-Age Vibrator is designed with simplicity and elegance in mind. It’s a sleek, compact device in a discreet, hand-sized case, perfect for ease and comfort.

Sona’s features cater to pro-age women, blending innovative design with user-friendly functions, making it an ideal companion for moments of self-care and empowerment. Available for purchase exclusively on the VIVA website, Sona delivers confidence and comfort, fitting seamlessly into your routine and redefining what it means to embrace pleasure.

Our founder, Serina Ware, created VIVA with a vision to celebrate and empower women’s pleasure and confidence at every stage of life. With her background in self-care innovation, Serina understands deeply how essential it is for women to feel confident and empowered, no matter their age. She always says, “As we age, true beauty lies in embracing our natural desires and honoring our unique journeys.”

“The biggest myth about intimacy for pro-age women,” Serina often shares, “is that it's something to shy away from as the years go by. But the truth is, embracing pleasure is a beautiful and ageless part of self-love. The more we embrace it, the more vibrant and confident we feel—because confidence isn’t about youth; it’s about owning who you are.”

Long before Serina Ware founded VIVA, she had already built a reputation for reimagining wellness and self-care from the ground up. As a dedicated wellness advocate and an experienced researcher, Serina’s passion has always been about supporting women to feel empowered, confident, and truly at ease with themselves.

Serina’s journey began decades ago when she immersed herself in wellness research, working with leading health brands to help develop products that foster true well-being. She quickly became known for her ability to listen closely to what women actually need, not just what the industry thought they wanted. With this insight, she began to dream about a different kind of wellness brand—one that didn’t see age as a limit but as a unique strength.

In her late 40s, Serina recognized a growing need for pro-age products that honored women’s evolving desires. After pouring over years of research, customer feedback, and those all-too-familiar online reviews from women disappointed with high-priced, underperforming products, Serina knew it was time to act. Thus, VIVA was born with a mission to create top-quality, affordable self-care devices for women, starting with Senna—the vibrator meticulously crafted for pro-age women.

Working side-by-side with her design team, Serina brought her vision to life with Sona. She insisted on using the best materials, tailored designs, and thoughtful functionality, taking every piece of feedback from older women to heart.

However, Serina faced a dilemma: her team recommended a price point of $200 to cover manufacturing and design costs. But Serina’s commitment to affordability was unshakable—she wanted all women to access Sona without breaking the bank.

So, for a limited time, Serina made the bold decision to launch Sona at 55% off for the first 2,500 customers, priced at just $79. Since then, the response has been overwhelming, and VIVA has gone viral, nearly selling out for the year.

As Serina’s pro-age vision grows, we’re proud to continue her legacy of empowering women to embrace self-love and confidence, making products like Sona accessible to all.

"Today, Serina’s vision lives on in the countless women who choose VIVA products, embracing self-love, confidence, and joy at every stage of life."

What women are saying about us...

"Without a doubt, this is the perfect self-care product for women embracing their prime. I wanted something to bring a spark back to my routine—a way to celebrate my beautiful journey. Sona is that perfect touch, a gentle reminder that self-love only gets better with time."

— Susan

VIVA products are designed with your comfort and privacy in mind.

Our Sona vibrator is fully waterproof, super quiet for discreet use, and features a long-lasting rechargeable battery—perfect for when you want to unwind, anywhere. Plus, we offer free, discreet shipping, so you can embrace self-care on your terms.